In 1972 the Novellino Campiello was born in Cavallermaggiore, in the province of Cuneo. Today, Campiello proudly announces its entry into the Special Register of Historical Trademarks  of National Interest, a recognition reserved exclusively for brands with at least fifty years of history. This milestone celebrates the passion, expertise and excellence that for over half a century have distinguished our brand, symbol of a long and significant tradition in the Italian confectionery industry.